The original posts for Instagram:

Knock-off Nintendo:

When our university’s Esports Design Team first started creating social media posts for non-profit events, we were told we could use licensed characters. I designed these tournament announcements with that in mind, aiming to build excitement.

However, just days before the posts were set to go live, the university reversed its decision, banning licensed characters. The team was pretty discouraged, so I decided to lift the mood with one of my favorite designs—this 'knockoff' Luigi. My goal was to keep spirits high and propose a creative workaround: modifying the characters and pushing forward with the campaign.